Reep Rewards, the smart mobile phone app launched a new brand identity including a new logo and tagline, ‘Makes perfect shopping cents’. The rebranding coincides with the launch of an upgrade to the Reep Rewards app on iOS with Android update later in the year.
To build upon the success of the first app the innovative Irish start-up began working on an update in June 2014. Paul Guy, Chief Marketing Officer of Reep Rewards, said ‘as the scope and innovation of the new app increased we decided to refresh our identity to reflect the evolution of the app’. Reep Rewards turned to AMP Visual, the award-winning Dublin based design agency, for it's new look and meaning.
AMP Visual’s key challenge was producing a logo that would stand out from the crowd. Shaughn McGrath, creative director at AMP Visual, said the challenge was to create a logo that will ‘be recognisable and memorable, yet clearly convey its function on a mobile screen’. The result is a logo that is simple, attractive and bold. It is highly flexible and scalable to suit all marketing purposes. Shaughn McGrath continued by saying ‘the new Reep Rewards logo is an exciting new chapter for the Reep Rewards brand’.
About Reep Rewards
Reep Rewards is the smart mobile phone app that helps consumers find their favourite products for less. Reep Rewards aggregates special offers promoted by retailers allowing users to shop around from the comfort of their home, saving them time and money. The app allows users to personalise offers and receive realtime update savings with the my list function. With the location service, a user can find the nearest offer to them and get directed there with a simple touch.
About AMP Visual
At AMP Visual we believe design is a bespoke business tool, custom built to meet a communication need. Our experience ensures our work functions. Our inspiration makes it excel. Our team combines award-winning creative flair with critical insights, to create realistic, cost-effective solutions across all media – above and below-the-line.
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